Powerhouse The Secrets of Corporate Branding James R Gregory 9781522901518 Books
Download As PDF : Powerhouse The Secrets of Corporate Branding James R Gregory 9781522901518 Books
From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value. This is the essence of "Corporate Branding" and I am a pioneer in the field -- these are my own personal observations of the best practices that have worked for our clients.
Powerhouse The Secrets of Corporate Branding James R Gregory 9781522901518 Books
This book is aimed at businesses that are past the embryonic stage but not already staffed with a bunch of MBAs (although a lot of MBAs could benefit from its plain explanation of the topic). The key to message is that the company must walk the talk over an extended period and in all of its various facets if the brand is to coalesce and stick. i tend to look at these books from the perspective of a very small business and I found this one to be very useful because it is so free of babble-speak. if you're used to reading branding books that talk about branding as a matter of making your website look trendier and picking the appropriate pastel color to better bond with your tribe, there are a good number of very valuable lessons you can take away from this book as you position your company to do some serious business, even if it's under $1 million per year, although you're going to have to connect the dots and do the translation yourself as that isn't this book's intended audience. There is one chapter the title of which aims at the entrepreneur, but that's really more of a mindset discussion. Overall, I was pleasantly surprised to get a book that is solid, not just hype and mumbo-jumbo, and I expect to be going back to it many times.Product details
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Tags : Powerhouse: The Secrets of Corporate Branding [James R. Gregory] on Amazon.com. *FREE* shipping on qualifying offers. From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value. This is the essence of Corporate Branding and I am a pioneer in the field -- these are my own personal observations of the best practices that have worked for our clients.,James R. Gregory,Powerhouse: The Secrets of Corporate Branding,CreateSpace Independent Publishing Platform,1522901515,BUSINESS & ECONOMICS General
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Powerhouse The Secrets of Corporate Branding James R Gregory 9781522901518 Books Reviews
I enjoy a good business management book every once in a while as I believe that in every big corporate entity there is a LOT, LOT more than meets the eye. And that's where the secrets of success mainly hide. Corporate branding is a well - known delicacy and it is well examined and analysed here.
Powerhouse should be required reading for all large and small business executives. It gives tremendous insight into the power of corporate branding, removing the 'mystery' and guiding you through the steps to formulating a successful strategy to enhance your business's public image. I especially enjoyed the section on using effective research to guide you in your goal to increasing public awareness and positively impacting your company's success.
The book is perfect if you want to hae more informations about business and mind set!
It provides full of infromations about the building a brand which is the most selling those days! If you are thinking to insert at the society of entrepreuners you have to read this book!
I loved the part of USP which is the better pros which a company can have!
Too many businesses out there focus on building sales and improving profits, while forgetting the importance of the corporate brand. This is why this book is a powerful statement and a reminder of the value of brand equity. The author builds a convincing case for the need to work seriously on building the corporate brand and lays out a comprehensive plan how to do that. It's a book any and every executive should read.
As a marketing professional, I find myself challenged to consider how to brand a company. (Especially since I've started my own marketing consultancy).
Thanks to POWERHOUSE, I have a really good intro to corporate branding.
Written in a simple style, POWERHOUSE never feels overwhelming or too "marketing-ish". James Gregory has provided some great examples - and lessons - for businesses of all styles.
Jim brings enormous experience and depth to the table when addressing the topic of corporate brands. As Chairman of Tenet Partners, I have learned a great deal from him! He is a lifelong learner and is continuously updating his own knowledge and understanding of what it takes to be a world-class brand innovator, builder, and manager. Plus, his work on understanding the role of brand in creating measurable financial value is unparalleled in the branding industry. This most recent book of Jim's is a great source of ideas and a excellent reference guide for proven approaches for developing and managing a corporate brand.
The book is a perfect primer for any executive in charge of a well-known brand or portfolio of brands. Very often, those in leadership positions do not focus on brand value, and often miss the entire point of what they are doing, seeing the problem as one of pure advertising. Instead, they outsource that brand understanding to agencies or underlings, and they miss the point. Gregory sums up decades of work with large corporations into a single volume; those companies that are about to spend millions on branding campaigns or new ad agencies would do well to read this book before they start the re-branding process.
The work is also useful for those who have smaller companies that are not really consumer brands. Gregory mentions tips on branding for a vet agency and a polyethylene pipe manufacturer; each of those companies were made more mythic and memorable by simple, inexpensive actions.
Some of the insights seem terribly obvious, but speak much more to the sad state of most companies' branding efforts than the content of the book. Often, the basics are overlooked, and great brands are put in peril by drinking their own Kool-Aid. The book also takes steps to show particular steps companies can take to grow the value of their brands, particularly internal goals.
This book is aimed at businesses that are past the embryonic stage but not already staffed with a bunch of MBAs (although a lot of MBAs could benefit from its plain explanation of the topic). The key to message is that the company must walk the talk over an extended period and in all of its various facets if the brand is to coalesce and stick. i tend to look at these books from the perspective of a very small business and I found this one to be very useful because it is so free of babble-speak. if you're used to reading branding books that talk about branding as a matter of making your website look trendier and picking the appropriate pastel color to better bond with your tribe, there are a good number of very valuable lessons you can take away from this book as you position your company to do some serious business, even if it's under $1 million per year, although you're going to have to connect the dots and do the translation yourself as that isn't this book's intended audience. There is one chapter the title of which aims at the entrepreneur, but that's really more of a mindset discussion. Overall, I was pleasantly surprised to get a book that is solid, not just hype and mumbo-jumbo, and I expect to be going back to it many times.
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